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Sarah,
Where do I start? When I signed up for the Mrs. Minnesota America Pageant I knew that I needed someone that was going to first work within my budget and second lead me in the right direction. Upon arriving at The Pageant Shop I was greeted by you with a big hug and a warm heart. We spent the next 2 hours trying to find that “perfect gown.” When I put it on I knew I had found the dress! It wasn’t about the sale, it was about the woman I was and how it fit my body and personality. Your eye for style and expertise with pageants is unmatched. As I approach the next chapter of this reign, Mrs. America, I look forward to working with you and you will forever have a completely satisfied customer and lifelong friend!
Breanna Ludeman
Mrs. Minnesota America 2010

As a business owner, I was really impressed that Sarah has a customer first focus. Sarah just “gets it” that great customer service and caring for others will come back a thousand fold. For her it is not about each sale and being shortsighted, but instead about her well-deserved reputation. You will have a lot of success in the future with referrals from those you have helped.
Sander Ludeman,
Partner-Edward Jones
“Mr. Minnesota America 2010”

Sarah,
You truly are a miracle worker!! I did the Mrs. MN America pageant on a wing and a prayer this year, and you helped me pull it off with a style that I didn't believe I could afford! I love the fact that you worked within a budget that was not very forgiving. It showed me that you aren't  just in it for the money, but really want to help people have the best pageant experience they can and not feel like they have to take out a second mortgage to do so. Heather Hall likened you to a fairy god mother, and that is an amazingly correct analogy. I certainly felt like Cinderella when they called my name for "Best in Evening Gown" and "Best in Swimsuit", both of which you helped me pick out. You made my 2010 pageant something that I will remember and treasure for years...and that is what it is all about. I look forward to working with you in the future!
Thanks for everything!!!
Tressa Avestruz
First Runner-Up Mrs. MN America 2010

Words cannot express how grateful I am to have met you Sarah! Thank you for being so honest with me and providing me with great service and advice on finding a gown that made me feel like a winner - it worked! My entire wardrobe was nothing short of fabulous and it was because of you. Thank you for everything!
Thanks so much Sarah, you are truly the best and it's nice to know I have someone as genuine as you on my side!
Carolina Reyes
Miss Minnesota International 2010

When I was a little girl I could have only imagined that one day I would step out onto the stage and be crowned as Mrs. Minnesota International. It truly has been an amazing journey and Sarah you have made me look and feel like a queen inside and out. Your friendship and professionalism to in a class by itself. I cant thank you enough for making me always feel so special each time I walk in to shop!! My favorite quote is if you BELIEVE you can ACHIEVE. Thank you to all you have brought to my life and I am so looking forward to an exciting year ahead.
All my love
Susie Overvold - Mrs. Minnesota International 2010

Dear Sarah,
Thank you so much for helping me find the PERFECT gown and cocktail dress for the International Pageant! Because of your help I truly looked and felt like a queen!!! It was WONDERFUL not to have to worry about my wardrobe-I felt so confident and received TONS of compliments! I'm sending everyone who needs a dress your way!!! : )
Thanks so much again-I'm so lucky to have found The Pageant Shop!
Sincerely,
Audry Flack Mrs. St. Paul International 2010

I was honored with the title of Mrs. Minnesota International this year!  And I know a huge part of my confidence came from knowing I was wearing the most amazing wardrobe the entire weekend!  I had a terrific leopard print dress for my opening number, a unique and very appropriate interview suit for my on-stage platform speech and question, the most gorgeous gold Steven Yearick gown for my evening gown and even a fun halter cocktail dress for the after pageant party - ALL from The Pageant Shop!  It was like a "one stop shop" for pageant weekend.  This included shoes, earrings and a fun crown tank to wear during rehearsals!  Not only did I feel so confident because I had the most amazing wardrobe, but I had an added supporter and fan pageant weekend!  Sarah, the owner cares about making sure you look good, but also feel good!  I decided to freshen up my wardrobe for Nationals and wore an AMAZING gown - which I know helped me to place in the top 10 at Mrs. International!  This was all possible because of her sponsorship for the winners.  Her support of pageantry and her many donations make it possible for dreams to come true. I felt beautiful and the gown fit PERFECT!  Sarah went out of her way many times for me and I am so appreciative!  The best wardrobe supplier is The Pageant Shop!  Sarah, the owner is why.  She is a true professional, has a great eye for the latest trends and what looks best, she is caring, giving and she is a FRIEND to those she works with.  Thanks Sarah!
Tami Krause
Mrs. Minnesota International 2009

Sarah~
You truly are my wardrobe angel!! Confidence comes from within, but I truly believe when you look good, you FEEL good. My lovely husband Ryan even felt comfortable at The Pageant Shop and enjoyed being involved in selecting my pageant wardrobe ... now that's talent Sarah! Your wardrobe selection is second to none and more importantly so is your customer service. I am forever grateful to you for assisting me during this wonderful journey. I dearly appreciate your hard work, dedication and friendship!
Much Love,
Feryl York
Mrs. Iowa International 2010

Sarah,
Where do I begin?! I will always treasure and value your professionalism and friendship. You change lives everyday and you are gifted and wonderful at what you do! The dresses and interview suits you helped me pick out for Mrs. America and Mrs. World are beautiful, and the way they make me feel every time I put them on is beyond words. Each time I stepped on stage or in the interview room, I felt my best thanks to everything you helped me pick out. Thank you again for everything and I look forward to working with you again soon!
Andrea Robertson
Mrs. America 2010
1st runner up Mrs. World 2009

The Pageant Shop provides the most glamorous and high quality gowns around. Their selection is always fresh and the most desired on the market. The customer service Sarah offers is top notch. You can get all of your pageant wardrobe needs taken care of in one solid visit! I love all of my purchases and was blessed by the items I won through sponsorships too. Thanks to Sarah and The Pageant Shop for helping me feel and look like a queen!
Tami Krause
Mrs. Minnesota International 2009
Top 10 Finalist at Mrs. International

Life is far too short not to look fabulous for it! The Pageant Shop is just the place to find that fabulousness! Sarah Moses is truly educated and well-respected in her field and always has your best interests in mind. From fun fashion wear to the most amazing evening gown, she knows her stuff! Working with Sarah has been a pleasant, fun, exciting opportunity and I know that I will be dressed as a winner. Thank you Sarah for being a part of my dreams and I am sure that they will all come true. :)
Mary Swenson
Miss Washington County 2010
1st RU Miss MN International 2009

Sarah!!!
Thank you soo much for all your hard work! I would never have placed FIRST RUNNER UP AT MISS INTERNATIONAL without you! You are amazing and I love you!
Maddy Thoele
Miss Minnesota International 2009
1st Runner up at Miss International

Sarah,

As a little girl you dream of places like yours. You walk in and see beautiful sparkly dresses, more pretty shoes than a girl  could wear in a lifetime and jewelry that looks like it came right out of a story book. Then to top it off you are greeted by a fairy godmother who helps you pull it all together and achieve a look like Cinderella going to her ball. It may sound a little dramatic to someone who has never worked with you, but for those of us that have, that's exactly how you make us feel! Thank you from the bottom of my heart for your expertise in choosing dresses that fit not only my body, but my personality. When I was crowned Mrs. Minnesota America 2009 I felt proud, confident and beautiful thanks to you! I can't wait for the Fairytale of nationals...
Heather Hall
Mrs. Minnesota America 2009
1st Runner up Mrs. America
 
Dear Sarah,   
I want to thank you for your help dressing me for my competition and throughout the year.   Your selection of couture level gowns is unrivaled and your flexibility was incredibly generous.  Not only did you find me the most amazing winning gown, winning swimsuit and beautiful appearance gowns, but you have also been an incredible friend. 
I am so thankful to you for all of your help and expertise this year.  You have helped make it a pleasure and an honor to be Mrs. Minnesota America.
Lots of love,  XOXO
Wendi Russo
Mrs. Minnesota America 2008
 

Sarah,
Thank you so much for your help in finding the perfect gown for the Mrs. Missouri America pageant. Not only was the dress stunning, I felt so beautiful wearing it. You are so professional and efficient to work with, which means a lot especially when I only had 5 weeks to get ready for the pageant. I truly appreciate all of your help and I look forward to working with you in the future! Thank you again,
Andrea Robertson
Mrs. Missouri America 2009
Evening Gown Competition Winner

SARAH! Your entire shop is my weakness, BLING! Walking down those stairs to see a room full of glitz and glam is more satisfying than devouring a big slice of warm chocolate cake ala mode :) Thank you so much for your continuous support in all of my pageant endeavors. I love coming over to try on all of the amazing dresses and suits. You are always so helpful in choosing the perfect ensemble and willing to go out of your way to find it. You're the best!!
Love always,
Lindsay Becker
Miss Teen Minnesota-World 2009

SARAH! Thank you so much for everything! I love coming to visit you and trying on FABULOUS outfits! I feel so confident on stage and know I am dressed to impress baby WOO! Sarah your the best and you have never gone wrong on something.. hmmm Sarah is always right! Well I am so excited to be working with you again this year. You can never get rid of me!
XOXO
Jessica Scheu-Miss Teen MN International 2009          Best Evening Gown Winner

Sarah, You are the Best!!! I can’t thank you enough for the most amazing wardrobe ever!!! You made my competition experience truly remarkable. I felt AMAZING and sooooo ME!!! ;) You are truly a *Master of Your Craft.* You understood my personality right away and knew exactly what would look best on my body type. I want to especially thank you for “coming to my rescue” the night before I left for my competition. At the very last moment when I needed a new opening number outfit you were able to pick the perfect cocktail dress for me over the phone. I knew I could trust your judgment on what would look the best and still express my personality on stage! Thanks again and can’t wait to see how we are going to top it this year!
Ashley Hanson-Top 5 Miss Iowa USA 2009

I was very new in the pageant industry, which meant I had many nerves coming my way when it came close to the BIG day. But, when I first showed up at the workshop, Sarah was right there to welcome me with a kind heart! She started right away telling me what would look great and what would not! She knew everything from the gorgeous gown to the most perfect shoes! I do not know what I would have ever done without Sarah by my side and I would most definitely recommend Sarah to anyone, experienced or not, she knows exactly how to make one feel glamorous on the inside and out! Thank you again Sarah! Hope to see you next year!
Tawnie Rashid

ABSOLUTELY AMAZING - As basically a first time pageant mom; I was lost. My daughter wanted to travel 500 miles and shop for a dress. I thought I had lost my mind! But from the moment we walked through the door, Sarah's enthusiasm and passion for what she does was totally infectious. And then there is her knowledge and expert and humorous way of working with these young ladies to help them find the perfect gown within mom's budget. ABSOLUTELY AMAZING PERFECT GOWNS! I personally don't know how we will top Fallyn's state pageant gown for nationals. It fit her perfectly; not only physically but her personality as well. You can tell on stage if the gown matches the girl and it makes all the difference in the world. One of the things Fallyn is most looking forward to getting ready for nationals is working with Sarah and gown shopping! Thank you so very, very much!
Terri Patterson, mother of Fallyn Patterson,
Miss South Dakota Teen USA 2009

Kindness is the language which the deaf can hear and the blind can see." -Mark Twain
You are filled with kindness and you put your heart and soul into finding each and every girl their perfect dream gown. The moment I walked in to your shop, all you could say was "I will be so lucky if I get to have this tall, thin, and gorgeous girl in one of my dresses." Well I guess luck came to you! Every aspect of my wardrobe was perfect for the pageant. My swimsuit was perfectly customized to my LONG torso, the judges thought my interview dress was CHANEL, and words cannot describe the incredible Sherri Hill gown! Mama Labuza could not believe how gorgeous I looked and she was crying as I walked across the stage in your gown. You supplied my butt glue and my boob pads and any other pageant needs I had. You even saved me at the last minute when my pageant shoes were not working out and you found me a new pair a few hours later, THE DAY OF THE PAGEANT! Without your help I couldn't have made it through everything. Thank you so much for your help and kindness. Thank you so much again and I cannot wait to be working with you in the future!!!
Katherine Labuza-2009 Miss MN Teen USA Contestant

Sarah's dresses are a one-of-a-kind find! She always has dresses that shimmer on stage and move with you! If you find one you fall in love with and have to have...that is probably the one you will look most radiant in. Having an exquisite dress that fits beautifully is what sets you apart from the rest. I knew I wasn't going to compete again, so for me, having the most beautiful dress was an important key to my success! Thank you Sarah for helping me make my dream come true!
Sincerely,
Wendi Russo
The oldest ever--Mrs Minnesota America 2008!!
Best in Evening Gown

Sarah is fantastic!!!! I am the mother of Miss South Dakota USA 2006, Alexandra Hoffman, and Miss South Dakota Teen USA 2008, Elizabeth Hoffman. We have known Sarah for three years and can truly say she always has our best interest at heart! When competing at the National Level finding the perfect gown can be very stressful. Each and every time I would out of The Pageant Shop with one of my daughters I feel confident that the gown they chose will look perfect on them!! In June Alexandra was crowned Miss South Dakota (MAO) in a gown from The Pageant Shop and will be competing in the Miss America Pageant January 24th, 2009 in two gowns from The Pageant Shop! Alexandra was very pleased with her choices and will feel like a million dollars on stage at Miss America. With the help of Sarah and The Pageant Shop she was able to feel that way!!! Thanks Sarah for all you have done for my daughters!!! You are amazing!!
Holly Hoffman

Sarah,
Thank you so much for all of your support, help and expertise for the pageant. I had an amazing time and felt like the best dressed one there because of your awesome wardrobe help. You are such a great person and I hope to see you soon!
Laura Westberg
Top 15 Finalist Miss MN USA 2009

My dress is quite the match for me! ;) 2 time evening gown winner- I couldn't have done it without your help!
XOXO
Marisa Marek
Non Finalist Evening Gown Winner Miss MN USA 2009

The Pageant Shop provides you with that extra edge over the competition, whether it be by your glamorous wardrobe, or the boost in confidence you'll feel after knowing you have the right competition wear. Sarah knows exactly what she's doing and The Pageant Shop is without a doubt the BEST place for all of your pageant needs. I would never consider going anywhere else! I don't know where I'd be without you, Sarah!!
Rebecca Goldsmith, 1RU Miss Iowa USA

You are the best!! Thank you so much for always selling me WINNING clothing! I ALWAYS have people and judges saying they LOVE my clothes! You're the best! I love you!!
Maddy Thoele, Miss MN Teen America 2008


Every girl loves shopping and when you get to shop for a dress that is full of glitz and glam its even more exciting. Sarah, you have helped me in numerous ways. It's hard to find the perfect dress because everything has to be just right but with your expertise it is easier than ever! I always look forward to coming there because I always walk away with a beautiful evening gown and support for my upcoming pageants from you. Thanks for being there to watch and cheer me on with my perfect evening gowns that you've helped me find!
Lizzie Rahm

The Pageant Shop is the ONLY shop I’ll ever turn to for my formalwear and competition needs. Whether I’m discussing my dream wardrobe with Sarah in person at her boutique or by phone and 700 miles apart, I know I’m getting outstanding industry experience, unsurpassed product design and selection, and—most important of all—truly stellar customer service that is not so much assistance as it is friendship. With check-up phone calls, prompt e-mail responses, as well as sincere attention and advice, Sarah supports and encourages my pursuits every step of the way! So, from ball gowns to pageant gowns, from the shoes on my feet to the crown on my head, with Sarah I know I’m dressed for nothing less than success!
With Much Love and Admiration,
Michelle Matlock
National American Miss Colorado 2008
Miss Parker 2007, 2nd RU to Miss Colorado 2007

My journey with you is something I will always cherish. I couldn't wait to come over to see what gown, suit that I was going to choose. YOU are so awesome to work with and I ALWAYS felt like a queen every appointment we had. Thanks for always making me feel special and beautiful. You rock!!!
Leisha Gust, Mrs. MN International 2008

Finding the perfect gown isn't easy, but you seem to make it that way! Your gowns are almost as awesome as you. :D I can't wait to wear my gown at Miss Teen USA. I can't thank you enough!!!
Elizabeth Hoffman, July 2008

Sarah, Thank you for my AMAZING dress and experience, I DID feel like a winner!
Hilary Cruz, Miss Teen USA 2007

Sarah, Thank you so much for helping me find the perfect dress for Miss Teen USA and also for all your support!
Vanessa Vonbehren, Miss MN Teen USA, Top 10 at Teen USA

Sarah, you and your dresses are equally gorgeous! Thanks for everything, I love you!
Natalie Davis, Miss MN's Outstanding Teen 2006

Sarah, Thank you so much for everything. My wardrobe could not be complete without your help. You are the greatest!
Love, Megan Ehlert Miss Teen MN International 2006

Sarah, Thank you for your help and patience in helping me choose the winning wardrobe.
Love, Bessie Ginnakakis, Mrs. MN America 2007

Sarah, Thank you for helping me find the perfect gown for Miss Teen USA. I knew it would be amazing, you are fabulous!
Love, Sarah Sprayberry, Miss MN Teen USA 2008

Sarah, Thank you for providing such an amazing wardrobe that made me feel strong and fabulous! I could not have done it without your insight, advice and friendship. I trust no other with my wardrobe.
Becky Ringen, Miss MN International 2006

Sarah, Thank you for all your expertise and advice with both my wedding gown and my mother's gorgeous suit. I felt like an absolute princess in my Stephen Yearick. Much success to you always as you help women fulfill their dreams, as you did mine.
Lisa

Sarah, Once again I have to thank you for your extreme kindness and generosity regarding my pageant wardrobe. I truly loved every piece and am honestly able to say that I felt like a million $ in everything. Thanks you for all you have done for me, I am truly grateful.
Very Truly yours, Tamara Jett

Dear Sarah, Wow...what can I say? It's been quite a journey for me these past 6 years and I have always enjoyed coming to see you to see what plan of action I was going to try next. I have felt so beautiful in everything I ever got from you and you have always welcomed me with warm loving arms. I am so happy to be Mrs. MN finally. I cherish this title and am so grateful to have it. We have a great year ahead of us.
Love, Leisha Gust, Mrs. MN International 2008

Sarah, You are the best in the business and a great friend!
Love, Holly Ernst, Mrs. MN America 2006, Mrs. MN International 2003 and Mrs. MN US 2002

I do not know where I would be without The  Pageant Shop.  Sarah helped me to find everything I needed. In fact, she did such a great job that I won the Miss Teen International 2004 Preliminary awards for both evening gown and fun fashion attire. I attribute a great deal of that success to Michaels Pageant shop.
- Kim Krueger Miss Teen ND Intl and Miss ND USA

The Pageant Shop is a class act all around. Sarah is terrific at matching YOU to the perfect gown, and helping you create the a winning wardrobe. I was proud to win "Best Gown" in my Yearick from Michael's as well as the Mrs. South Dakota title...thank you Michaels!
Very truly yours,
Donnell Rank Mrs. South Dakota International 2004

 

I recommend The Pageant  Shop as one of the most professional, yet warm and caring, environments with which to shop online. I bought my gown from a photo, with Sarah's input, and could not be happier! THANK YOU SO MUCH!
- Robin Fleming from National Mrs. Colorado

Sarah does a wonderful job! She has your best interest at heart. She has provided wardrobe, gowns and fabulous items for me to wear for the St. Paul Winter Carnival coronation for the past two years that I served as Emcee and for the Mrs. Minnesota International Pageant as co-host. If you want to look your best, get dressed by Sarah at Michaels.
Kelly Jahner-Byrne Mrs. Minnesota International 2001

When I started looking for a dress for my future pageant, I wanted a dress that I knew no one else would have and that would help me look and feel beautiful (as a TEEN). I thought I would have to travel all over the country for that "perfect gown". However, after spending only 10 minutes with Sarah, I knew exactly where I wanted to get my dress-Michael's! Sarah has experience in this industry, she knew what she was talking about. She also listened to all of my questions and comments, so that we could end up getting exactly what I wanted it. Unlike a lot of other dress shops, the one on one service is amazing; I could tell right away that Sarah is dedicated to her customers and will do all she can to make sure they are happy. Hopefully all the time I spent will be worth it in the end. THANKS SARAH!
Giselle Ugarte-Miss Teen MN International 

Michael's is without a doubt one of the PREMIER pageant & bridal clothiers in the nation. Owner Sarah Moses makes each client feel like Cinderella, and has a real "knack" for matching her clients with clothing that suits their individual personality and budget. Always one step ahead of the trends, Michael's is THE place to go for anyone seeking a top-notch pageant wardrobe. As someone who has been involved in pageantry for many years, I give Michael's my highest recommendation and a big "thumbs up!"
Holly Ernst - Mrs. Minnesota International 2003

 

The Pageant Shop by Michaels is truly a gift to all of us who want to be cutting edge in the pageant world. Not only does it have awesome new gowns that can't be found any where else, but it also has consignment gowns and other affordable pageant accessories that any girl may need. Sarah also offers wonderful advice for newcomers and provides wonderful and personal service. I love it and have a hard time finding what I am looking for anywhere else.
Liz Zappetillo

 

I was SO lucky to have Sarah's help for all my pageant wardrobe. Even being all the way across the country, Sarah was quick to email me photos and keep me updated on all my pageant needs. Even living in one of the Fashion Capitals of the WORLD; I still came back to Michael's to outfit me for Miss Los Angeles USA. I was so excited to walk on stage in my new gown and swimsuit! Sarah helped me feel comfortable in my purchase and inspired me to sparkle as much as my dress! I send all my girlfriends here to buy too! They all come back and tell me how wonderful Michael's was to work with! Thanks Sarah for TOP NOTCH, First Class, AWESOME service... I can't wait to shop for my new gown with you! -Libby Gustafson 1st RU Miss Los Angeles Co USA 2004 & evening gown winner; 2004 Miss Dream Girl USA Hi Point Queen & evening gown perfect score
Libby Gustafson